Give with confidence, not guesswork

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Bespoke philanthropy advice that finds the intersection between what’s meaningful to you and what’s genuinely impactful.

Our view

We believe every significant gift should reach the organisations that can do the most good with it. Too often, it doesn't. Philanthropic capital flows toward familiar names, not necessarily the ones delivering greatest impact.

Your giving should reach the intersection of personal meaning and measurable impact. That means moving beyond house lists to find perfect-fit organisations, speaking in plain language, and challenging you to fund systems, not just symptoms.

Why Ampersand

01

Finding organisations that truly fit

Technology-enabled searches surface high-quality charities that match your specific goals, not just the familiar names. Small, regional, and underrepresented organisations get equal consideration alongside established names.

02 Expertise across the funding landscape

Ampersand brings experience from charity fundraising, leading the effective philanthropy work at New Philanthropy Capital, and specialising in donor advised funds at Hoare’s Bank. This means understanding what funders need, what charities need, and how to bridge the gap.

03 Challenge and clarity

Together, we will explore challenging questions about systems, root causes, and what genuinely constitutes great funding. We’ll speak in plain language without sector jargon. And we’ll help you move from a desire to give back, to achieving measurable impact.

About Ampersand Philanthropy

Ampersand works with individuals, families and corporate foundations who want to give strategically and meaningfully.

When work requires specialist expertise beyond core philanthropy advice, the practice brings in trusted collaborators developed over years in the sector. You receive focused support as standard, with access to specialists when you need them.

Clare Wilkins
Director

Clare has 15 years’ experience of working with charities and funders, from philanthropy advice, to research, strategy, and major gift fundraising.

Clare was formerly the Master Charitable Trust (DAF) Specialist at C. Hoare & Co., working with customers and wealth advisers to support high value philanthropic giving. Before that, Clare was the Principal for Effective Philanthropy at New Philanthropy Capital, leading work with a range of funders, from individuals making their first steps in higher value philanthropy to full strategy reviews and refreshes for large corporate foundations.

Clare has worked across issue areas including international disaster response, international development, child protection, higher education, mental health and disability rights. Her personal interest area is maternal and neonatal health. Clare holds a MSc in Globalisation and Development from SOAS.

What to Expect

First conversation

We talk about what matters to you, what’s brought you to this moment, and what you hope your giving will achieve. No jargon, no assumptions, just honest conversation about your goals.

Building your approach

Together we identify your values, interests, and the kind of impact you want to make. This shapes how we search for organisations and what success looks like for you.

Finding the right fit

Using technology and deep sector knowledge, we run searches that surface organisations genuinely matched to your goals. Then we help you build meaningful relationships with the charities you choose to support.

Ongoing support

Philanthropy is not a one-off decision. As your giving evolves, Ampersand provides the challenge, clarity, and partnership to help you give with confidence.